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Showing posts from July, 2021
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  Eyebrows raised on Ferrari’s fashion debut The Italian automotive giants had its first fashion show , how did it all go? And what was their intent? Models wearing ferraris’ signature colors walk past the runway on automakers’ first fashion show , held on the brand’s factory floor Two weeks back, 100 of italian stylists and world’s journalists were seen chauffeured in black vans heading to Ferrari’s headquarte rs in the small Italian town of Maranello. What was on a normal day, an assembly line for manufacturing its famous cars, was now transformed into a runway for models to unveil Ferraris new venture of stepping into Fashion business .  The models paraded the runway with eye-catching vibrant red and yellow colors making references to the automaker’s trademark car designs. They strutted on the ramp in vintage roadster-printed shirts and organza nylon coats sparkling like newly waxed vehicles. Logo-loaded safety belts served as belts.  As Ferrari strived to make a seam...